Wholesale & Private Label
Mg12 partners with retailers, clinical practitioners, and select private-label partners who align with our commitment to transparency, quality, and long-term trust. All partnerships are reviewed individually to ensure fit, consistency, and shared values.
Mg12 is a family-owned, American-made wellness brand specializing in topical magnesium products designed to support pain relief, recovery, and sleep. Founded in 2013, Mg12 has built
a loyal customer base by focusing on simple formulations, consistent quality, and clear labeling people can trust.
Today, Mg12 products are carried in over 100 retail locations nationwide, alongside a growing network of holistic and clinical practitioners. We also partner with select private-label clients. Our products are designed to perform in real retail and professional environments — not just online.
Primary Customer
Mg12’s core customer is typically a woman ages 30–55 who is health-conscious but not trend-driven. She is managing everyday pain, tension, cramps, or sleep challenges and is seeking natural, transparent wellness products she can use consistently.
Secondary Customers
Mg12 also resonates strongly with active individuals and athletes focused on recovery, older adults seeking muscle and joint comfort, professionals with physically demanding jobs, and customers exploring topical magnesium as an alternative to oral supplements.
Mg12 performs best in stores and practices that serve customers who value clarity, consistency, and brands they can trust long-term.
Why Mg12 Sells
Retailers choose Mg12 because our products are easy to understand and recommend, backed by over a decade of customer trust, and designed for repeat purchase.Our formulas are calmly differentiated in a crowded category, making them approachable for first-time customers and reliable for long-term users.
Customers return to Mg12 because it fits naturally into daily routines and delivers consistent support without exaggerated promises.
MOQ & Logistics
We aim to make partnerships straightforward and reliable. Mg12 offers reasonable minimum order quantities, consistent product availability, and reliable fulfillment from the USA. We support reorders and account growth as partnerships develop.
Specific pricing, MOQs, and terms are provided upon approval.
Where Mg12 Fits on Shelf
Mg12 works well in natural pain relief sections, recovery and muscle care displays, sleep and relaxation sets, and practitioner or wellness-focused areas. Our clean packaging and clear messaging allow the product to stand on its own while complementing adjacent wellness brands.